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Making a photography book requires a lot of commitment and resources. Finding a publisher, passing through all the proof stages and finally getting it printed. After your project is bound and shipped it has finally become a book. And now my job as a publicist begins.

My ultimate goal is to get your book into the hands of potential readers. It sounds pretty straight-forward but there is a sophisticated marketing strategy behind it. To achieve the goal, I launch and handle a promotional campaign designed not only to sell the book in question but also to boost your brand, help your business grow and increase your exposure for future projects.

My services as a photobook publicist may include:
  • writing press releases;
  • putting together media kits;
  • hand-picking relevant media outlets;
  • reaching out to media contacts from my list;
  • managing contacts with print, broadcast and online media;
  • entering books in competitions and award races.

Would you require the full package, or any of the above services one at a time, please contact me for an estimate.

If you’re considering publicity for your photobook, here are your next steps:

Get in touch early

Contact me at least two months before your book’s publication date. The earlier, the better, as it gives us more time to plan the campaign.

Send your book for review

Please include a nearly finished PDF of your book, its expected publication date, and key information.

I need to see the book in its near-final form to assess whether I am a good fit for it. The photographs, their sequence, the design, the accompanying texts, and any essays or other contributions all inform my decision.

Providing these materials upfront saves time. I can review the project and make a decision without a lengthy exchange of emails to gather the information I need.

If you plan to promote your own photobook, or need guidance on where to start, you can also book a one-to-one consultation.

I work both with publishing houses and independent photographers, whom I also offer mentoring support and teach how to be their own publicists.

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Below are some of the pieces published about the books that I have promoted:


 

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dana@pushingbooks.com
+31(0)613250963
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Copyright

All photographs © Natasha Gafina, unless stated otherwise